10 Reasons to make your website mobile friendly

It is so important that you are able to reach your customer base when you own a website. Having a site that performs well on a desktop PC or laptop is great but what about on mobile devices?  In this digital age, making sure people on mobile devices can find and browse your site is vitally important.

The number of people using mobile devices to browse the internet is now higher than ever. Google now penalises sites that are not responsive to mobile devices.

Find out if your site is mobile friendly. Click here This link will take you to a Google Site. Please come back once you have checked.

Smartphones and other mobile devices are growing ever more popular as too are people’s use of them to browse the web, so optimising your website for mobile isn’t just a trend or a side option, it’s a business imperative.

Today, making your website mobile-friendly is an absolute must. If you do the research, the experts will all tell you the same thing, and they’re right. Mobile is where your customers are – so it’s also where you should be.

On that note, I have compiled a list of the top reasons to make your website mobile-friendly.

1. Google prioritises mobile-friendly websites over those that are not mobile-friendly in mobile search results. In April 2015, Google changed their algorithm in a way that Google displays mobile search results. Websites that are optimised for mobile rank better than those who don’t – plain and simple.

2. People everywhere use mobile devices to do everything from simple information gathering to purchasing big ticket items and much, much more. The reason? It’s fast and easy. Think how long it takes to boot up a PC versus doing a search in a mobile device. Consumers in everywhere want to connect and get what they’re looking for quickly. If you’re not optimised for mobile, you can’t offer your customers that type of experience.

3. It helps you build credibility with your customers, your clients, and influencers in your industry. Whether you’re selling B2B or B2C, with a mobile-friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products and services.

4. It is now a standard best practice. However a lot of old websites are not mobile-friendly.  Responsive web design has made mobile optimisation more straight forward and accessible to everyone, and that means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.

5. You can reach more customers, faster. Google rewards websites that are mobile-friendly with higher ranking in mobile search results (see No. 1 on this list). So, simply by the virtue of having a mobile-friendly website, your site will be seen and visited by more people. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better – customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.

6. You’ll make your customers much happier. When a customer/potential customer accesses your site to find information or look for something you sell, you want the experience to be nothing short of great. Because many people use mobile devices to access the web, only a mobile-friendly website can promise to offer that experience. Happy customers will return to your site and tell others about how great it is. Unhappy customers will do the opposite.

7. Because Google wants you to do it. Webmasters know when Google recommends you do something, you should really try to do it. This is the case with making websites mobile-friendly. Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they’re constantly using them to search.

8. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Why take chances when it comes to mobile optimisation? With responsive design, your website will actually respond to the mobile device a person is using to access your site, and it will render to look and function well, no matter what mobile device is being used to view.

9. It benefits your reputation. Not just online, but offline as well. People will take note of a website they have a great experience with – and they will also take note of a website they have a bad experience with. Reputation is everything, and most businesses can’t afford to give people a bad experience – digital or otherwise.

10. Your business will be seen as modern and relevant. You might offer some of the most useful, valuable, and unique products or services on the market, but if your website’s mobile experience is poor or non-existent, your company will be seen as a digital dinosaur – encouraging people to seek help elsewhere. On the other hand, mobile-friendly websites are seen as contemporary and cutting-edge, they will assist in getting your foot in the door with anyone that has a smartphone.

Websites that aren’t mobile-friendly are quickly becoming defunct within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even farther down the search results page and away from customers.

If you want your website to perform well and support your business, you need to make it mobile-friendly.

It can only help you move forward to achieve the growth and success that you’re meant for.



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