I provided Bluechair Counselling with a website that is easy to navigate and permits the posting of blog posts with images via a simple email to the site. The design includes a bespoke logo and a complementary colour palette so as to maintain a familiar, well-branded look to visitors:
a) Content Management System
Central to the design of the website is a robust Content Management System (CMS) to allow Bluechair Counselling to make certain changes to their website without requiring any additional software.
b) Web Hosting & Business Email
Alongside the website, I provide Bluechair Counselling with monthly web hosting to ensure that their website is always online. I also provide a number of business email addresses with auto-forwarding.
c) Domain Name Registration
Bluechair Counselling came with their own domain name – www.bluechaircounselling.co.uk
I provided Blue Chair Counselling with a blog to enable them to create and edit blog posts via their Content Management System. Additionally, they can post their blog updates by simply sending an email to their site, along with images.
e) On-Site SEO
As part of the package, I ensured that the website is well structured and optimised for the search engines. I also submitted the website to an extensive list of Search Engines for inclusion. The website includes features such as:
– Page Title Tags
– Page Descriptions
– Heading Tags
– Well structured links
– XML Sitemap
– URL Rewrite / Clean URLs
– Social Media Integration
f) Training and Ongoing Support
To ensure that Bluechair Counselling was confident using their CMS, I provided them with a full one-to-one training session. I also provide them with ongoing support.
g) Site Statistics
To assist Bluechair Counselling with growing their site I provide detailed visitor statistics helps them track, analyse and understand their visitors so they can make good decisions to become more successful online.
h) Call Now Button
A Call Now button (click-to-call) was placed at the bottom of the screen which is only visible for mobile visitors. Because mobile visitors are already holding their phone it allows them to call with one simple touch of the button. No more complicated copy-and-pasting or memorising a phone number!